Philosophy

Although the speed of change continues to increase as the world becomes complex, the importance of creating convenience and happiness in life is one basic that remains constant.
Nature, living environments and design the Dadam philosophy begins with these three topics.
Design is a technology that brings people and nature together in harmony. And the limitless possibilities of digital design are only part of this technology.
The methods of design are also imbued with the analog spirit of water, which embraces all in nature.
At Dadam, the human environment is our first consideration with every product we design. Design that comprises the contemporary contents of nature and culture environment friendly design that emulates the abundance and resiliency of water this is the goal of Dadam in the 21st century.

Natural is the Basis of Dadam's Soft Innovation Strategy.
Nature: the basis of all life in earth and life itself. An eternal truth is that everything exists within nature.
All things in nature depend upon mutually beneficial, symbiotic relationships, and no living thing is without value. While all life forms maintain an organic interdependency, nature is the basis that makes life possible. Based on the organic vitality of nature, Soft Innovation is a design strategy that creates premium value and originality through a unique understanding of nature and human beings, periods and thought, and technology and sensibility. Originating from Soft Innovation, Dadams design are extremely nature and combine a diversity of elements while eliminating excess and creating new value. At Dadam, nature is our starting point for design because natural design is the ultimate goal in the true design we seek to achieve.

Transcending Time and Space to Create Cultural Diversity.
We stand at the dawn of a new age. As the conventional paradigms of race and national boundaries begin to fade, diverse cultures are gradually fusing together to create a new world with a single global culture, Dadam helps to create a new culture as well as a world that can generously accommodate this culture, And we are doing this through design, the universal language that transcends time and space. Dadam utilizes design in an effort to unify world's diversity. There are no walls in the Dadam world of design. Under our philosophy, the world’s diverse cultures are all part of a greater whole At Dadam, this is the true meaning of globalization that we are striving to realize..

Water is resilient. It embraces everything.
Never insisting on maintaining the same shape, water allows itself to be poured into any vessel. It is essential to all forms of life on earth and serves to maintain us all. Like water, Soft Innovation is resilient. It bestows life while containing life at the same time. Dadam believes that design should take after the resilience of water. And like water, the design of Dadam fits any vessel.

Water is both powerful, and soft.
Water is not only soft. A single drop of water may be inconsequential, but many drops of water together can bore through stone. Water also has the power to make life sprout forth from the dark recesses of the earth. Dadam develops designs that are both soft and powerful, like water. These two properties of water are behind the basic spirit of the Soft Innovation strategy, which is completed by "Fusion Concept" "Digital Design" "and" Concord System